The historically famous exhibition area for stringed instruments has been enriched and supported by the growing participation of the music publishing sector (with a total of 13 companies). The section dedicated to acoustic, classical and contemporary guitars has made a great leap forward both in terms of quantity and quality, with the participation of the major international brands (Eko/Martin, Taylor, Collings, Larrivée, Lowden, Guild, Fender, Salvador Cortez, Mayson etc) and of talented instrument makers. A rich events programme has accompanied and positively characterized the Exhibition combining entertainment and professionalism. 2016 edition was also characterized by an important novelty: the introduction of an area for flutes, saxophones and clarinets enriched by dedicated events (for a total of 21), such as performances and masterclasses with brilliant international musicians. Piano Experience, despite the difficult market situation, displayed a high-quality exhibition repertoire thanks to the participation of some of the most important companies of the sector who strongly believe in the importance of the Exhibition and in its future development.
Also the survey carried out among visitors confirms the success of last edition:
· The Exhibition registered a good number of regular visitors (56%) but also a high number of new visitors (44%) that make it even more interesting.
· The audience mainly consists of musicians: 65% of visitors are professional, amateur or enthusiastic musicians, students, music schools representatives and teachers
· 87% of the interviewed visitors assessed the Exhibition as “excellent” or “good”, thus showing a very positive general opinion about it.
· The Exhibition is commercially effective: 74% of visitors found the products they were looking for and 85% of them have already planned to come back next year
Cremona Musica is worldwide renowned: its visitors come from all 5 Continents. This year, international visitors amounted to 21% of total visitors. Such positive results have been achieved also thanks to the intense promotional program carried out all the year long that attracted to Cremona both professional musicians and international dealers, but also a wider audience of music students and amateurs.
Didn't you participate in Cremona Musica 2016?
click here to see the Video of the last edition!
CremonaFiere is already working at another successful edition of the Exhibition full of important novelties. Don't miss the opportunity to be part of the world largest marketplace for high-quality musical instruments!
For further information please contact our offices:
Product Manager Cremona Musica